Be yourself.

Genuine humans thrive in Twitter. Fakers, flooders and floggers (though infuriating) do get smacked down in due course. This isn’t obvious to the casual observer, who understandably concludes Twitter is crap.

Yet when you open yourself to a community and reveal true elements of your life and loves, everyone enjoys the exchange.

Being yourself is also easier than maintaining a fake persona. As Mark Twain said: ‘When you tell the truth, you don’t have to remember anything’.

Be open.

I began using Twitter to get more copywriting clients. I achieved that and gained a suite of handy contacts, fascinating colleagues and loyal friends from sectors, countries and professions I never thought I’d encounter.

Because I was open to these people, they named me in magazines, featured me on blogs, recommended me to others and sent me a truckload of free ideas and information.

This rich, unexpected education has been amazing. I’ve seen and done things way beyond my expertise and comfort zone. I feel stronger, safer and more mature as a result.

Choose quality.

A thousand nameless fans aren’t as fun, useful or interesting as one genuine contact. Yes, I have 10,000 followers. No, I can’t interact meaningfully with them all.

I can, however, pick the gems from the dross and build real relationships with a few dozen kind, clever cats.

Be generous.

I’ve long been a fan of the saying ‘you can’t give good away’. Seth Godin says likewise in his latest freebook. Twitter has shown me time and again this is true. Online, the Law of Mutual Reciprocity is SO powerful, it needs BIG metaphor.

It’s like sticking your head out of a 350 km/h bullet train and spitting into the wind. Before you can blink, it comes back at you in a thousand irresistible fragments. Try it! (Online, I mean.)

Focus.

If you straddle several chairs you’ll probably fall between them. It’s the same with social media. You can’t possibly be good at LinkedIn and Facebook and blogging and YouTube and Flickr and Twitter and all the others. You’ll never see the sun!

Instead, check them all out, choose the one or two that feel right for you (and your clients) and spend time being open, genuine and generous there.

Twitter and blogging are my faves. The concerted effort I invest in these is well worth it.

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